Dear Wanderer, Welcome to My World.
Three things live here — the water, the house, the birds. Have a look around and explore the projects.
Hover the lake, the house or the birds · click or drag the grass to sow flowers
One · The Water
Data, Analytics & AI
Still on top, deep underneath. Dashboards, attribution and models — and the part that actually matters, which is saying out loud what the numbers mean and what we should do about it.
Two · The House
Marketing Strategy
The thing everything else is built around. Positioning, audience, channel mix, budget — the plan that turns a year of scattered work into one direction.
About
I build small worlds for brands to live in.
I'm a marketer who kept wandering into the analyst's office, and an analyst who kept sneaking back out to write the campaign. This valley is how the two finally learned to share a hill.
Three crafts, one way of working: find out what's true, decide where we're going, then go make some noise about it.
The Road Out
Three · The Birds
Social Media Marketing
Loud, fast, and it moves together or not at all. Community, calendars, creators, paid — and the slow craft of being worth following in the first place.